Pure Wesson Oil

“Get to Know Pure”

Wesson Oil had been out of the marketing sphere for a few decades. They wanted to get back into the conversation, and lift some of the misconceptions about oil. Oil was being perceived as unnatural and chemical. Also, they were finding many consumers lacked oil education.

So they launched an initiative to educated their consumers, and invite them to “Get to know Pure”. We developed a series of of “Lessons”; to teach them about how the il is 100% plant-based, what plants they come from, when to use each one, and what cooking techniques they were best suited for.

We would run these Lessons in digital, social and more, and drive consumers to the coup de te, a microsite call “Lessons from Wesson”, where they could explore, learn and get recipes and promotions.

AD: Hannah Kennedy

CW: Tim O’Brien

Get to Know Pure - Brand Messaging

Get to Know Pure - Instagram Story

Get to Know Pure - Expandable Digital

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