Red Diamond Coffee and Tea
“Expect Perfection”
For our client, Red Diamond Coffee and Tea, they had a great product, but just needed more awareness. To bring more power to their brand, we developed a unique campaign centering their more ownable asset: their name. We created a visual technique to bring that idea to the forefront and show that when you see the red diamond, you know to Expect Perfection, from everything to taste, quality, and service.
We also wanted to bring that pop of color and classiness to their beverage service website, doing something drastically different than the competitors to stand out. We use a fade technique to show the colorful scenes of life and then focus in on the red diamond that conveys quality in these scenarios.
AD: Hannah Kennedy
CW: Tim O'Brien
Red Diamond - "Expect Perfection"
