Unbox Excellence

At ibp Trusted Excellence® brand, they are committed to supplying best-in-class pork and beef products to foodservice operators. Since 1961, they have been providing boxed offerings and specialty cuts that have been synonymous with consistency, expert service and reliable delivery.  We were tasked to come up with a brand campaign that celebrated their dedication and innovation to provide trusted quality in every box, with Unbox Excellence, a stunning visual campaign that celebrates the product, beautiful raw cuts of beef, ready to be seasoned, dressed, and turned into masterpieces.

Copywriter: Brian Grady

Art Director: Hannah Kennedy

ACD: Morgan Behrens

Awareness Programmatic

Programmatic Driving to Guide

Social Mp4s - Meta