Fischer Paper Products
“Not Just a Bag. It’s your Brand.”
Fischer Paper Products wanted to stress to their customers that the vehicle of your product speaks volumes. We launched campaign called “Dress Your Brand”, where we juxtapose clothing trends with bag fashion. We wanted to show customers that the bag is a vehicle for fashion, an opportunity to make a statement as well as perform a function. what your product is wearing is important. Because it’s not just a bag. It’s your brand.
CW: Tim O’Brien
AD: Hannah Kennedy
