Capital One - Card Partnerships Creative

Walmart+, Menard’s BIG Card, BJ’s One Mastercard

Additional brands include REI Co-op Mastercard and Neiman Marcus.

As part of the horizontal team, I have been able to work on many other important brands in the Card Partnerships portfolio.

I have worked on servicing letters for BJ’s, emails for Walmart and REI, digital banners for Menard’s, and presentations for Neiman Marcus.

All work is Property of Capital One

Walmart + Program

Assisted in launching the Walmart + Program. Built a series of emails with different CTA/messaging to test which would be more efficient in gaining acquisitions.

Below are different creative for Promo Only, APR Only, and a combination Promo and APR message.

Art Director: Hannah Kennedy & Kenneth Gragson

Copywriter: Brittany Hughes

Menard’s BIG Card Digital Banners

Assisted in creating digital materials for the Menard’s BIG Card. Built a series of digital banners with different CTA/messaging to test which would be more efficient in gaining acquisitions.

Below is creative for banners communicating 12 month 0% APR Financing on select Menard’s purchases when using the BIG Card.

Art Director: Hannah Kennedy & Ryan Seibold

BJ’s One/One+/Business Elite Mastercard Program

Assisted in creating conversion materials for the BJ’s One Mastercard Program. With three cards (One, One+, and Business Elite), it was a large lift to launch this conversion for cardmembers, and I joined the BJ’s team to create welcome kits, card stickers, servicing direct mail pieces, and emails.

Below is creative from the BJ’s One Mastercard launch, specifically the Microsite, Welcome Kit and Insert, Add to Calendar Reminder email, and Enroll Me Video.

Art Director: Hannah Kennedy & Tracey Stack