Logo Design
Redesigned Identity:
Grecian Delight:
Grecian Delight Foods needed a brand refresh. For years, they have sold delicious Greek cuisine, with a traditional Spartan head in their logo, but their brand had become outdated. Mediterranean food is an extremely hot trend, spurred by the freshness of their ingredients and cultural ties to pure eating. They needed something clean and modern, simple and fresh, to bring them into the 21st century: Enter Sparty 2.0. I took the iconic Sparty headdress, and simplified it into a graphic treatment. I took the classical all-capital letters, and gave it a modern lower-case twist. Keeping their iconic Grecian blue, and adding a steel gray counterpart, this new logo is a perfect mix of old heritage and new holistic freshness.
Right: NEW LOGO
Left: OLD LOGO
Fox Country Players
Fox Country Players Community Theater needed a fresh new look for their logo. They wanted to keep “Foxy" but make him more modern and clean.
Right: NEW LOGO
Left: OLD LOGO
Hungry Monkey Baking Company
The Hungry Monkey Baking Company needed an updated more streamlined version of their logo for their online and social presence. I distilled the brand to a recognizable, compact symbol that could be utilized for social, web, stickers, packaging and more.
Right: NEW LOGO
Left: OLD LOGO
New Brand Identities:
Red Diamond Promotional Logos
Generation Tea:
A program designed to highlight how tea is consumed by all generations, in its various forms, and regardless of demographic, is a universally loved beverage.
Master the Morning:
A program designed to help operators drive profits by adding a coffee program that would not only increase breakfast traffic, but boost all day sales.
Travel Light - Kellogg's Food Away From Home Initiative
Special K® needed a promo to run in airports and needed a campaign around eating healthy on the go. We concepted Travel Light, a healthy and filling alternative to heavy airport fare, fast and easy when you are on the go.
Kellogg's® K-12 Rewards Program:
Kellogg's wanted to promote a rewards program when selling its K-12 products to educational distributors and needed a logo to launch it. I designed a logo to display the educational importance of eating a nutritional breakfast, and the possibilities that allows.
Pure Mediterranean Foods:
Grecian Delight Foods needed a parent company to expand their product line into Mediterranean food products. I developed this logo to signify a fresh, wholesome brand, invested in the purity of the Mediterranean diet and bringing that quality to families. The logo itself takes inspiration from Mediterranean art found on ancient pottery, and the color nods to that of an olive tree, a symbol of prosperity and a reference to the most well-known of Mediterranean foods, olive oil.
Hummus Plus:
Pure Mediterranean Foods is launching a new product, called Hummus Plus. It is a hummus product with a compartment for chicken, meant to provide double the protein power for energetic people with active lifestyles. Here is the logo I designed for that product. The design focuses on the plus, and the yellow represents the energy the hummus provides.
